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When words became content, I got worried.

05.06.2017social media fruitcake[1]

I’ve always loved words. When I was six, I would cut them out and paste them together in odd ways on little cards. I’ve worked with words my whole life, first as a teacher, then editor, reader for a literary agent and now marketing writer. I enjoy the challenge of 45 characters or a 1,000 [...]

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Amaze someone and they won’t forget you.

02.06.2017creativity hand-853188_960_720

A few months ago, I went to a coding event at the Las Vegas Iron Yard. When I arrived, the presenter came over, shook my hand and said, “I’m Mike, and you are?” “Jann”, I replied, and took my seat with about 15 others. This continued for about ten minutes until the room filled with [...]

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Getting storytelling right.

27.04.2017conversations Screen shot 2013-09-28 at 1.30.32 PM

Most companies today realize the importance of creating interactive customer relationships built around a story (hopefully an authentic one). Their way of doing this frequently takes the form of describing you to yourself. I’m guessing this is to show you that the brand understands you. And these descriptions are likely based on research into who [...]

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Collection of posts

27.03.2017conversations Screen Shot 2017-05-03 at 10.40.34 PM

HERE you’ll find an overview of posts for clients and online platforms including Huffington Post  

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Why culture is your company’s single most important asset.

03.07.2016culture IMG_8800

If you’re in business, you’ve probably come upon articles recently that talk about the importance of culture. If you’re small, you might think it doesn’t apply to you. If you’re big, you might think you already “do” culture. No matter what your size, you might agree that culture is a nice concept, but today you [...]

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Opportunity spotting.

13.01.2016culture Screen Shot 2017-05-04 at 11.57.45 AM

It’s not unusual in business to be so overwhelmed by what we have to do today, that potentially big opportunities go unnoticed. These spots to take advantage of are generally fleeting. If you did spot a situation to take advantage of, developing the strategy, getting it approved and executing, isn’t a quick or easy process. [...]

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Growth hacking: yes, no or maybe?

24.03.2014growth once upon a time

I’ve been reading a lot about growth hacking recently. The concept came to my attention because I’m exploring options for teaming up with a technology partner and I wanted to be sure I knew enough to make an intelligent decision. The Definitive Guide to Growth Hacking by Neil Patel & Bronson Taylor is a thorough [...]

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The moral of the story is, morals matter.

23.01.2014culture elevator doors

In the course of doing internal research for a client, we interviewed a high level executive at the company.  The next day, he called me from an airport.  I was not the person conducting the interview, but I was in charge of the project.  He was having second thoughts: the interviewer was very good he [...]

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How to enable a big idea.

19.09.2013creativity Screen shot 2013-09-28 at 1.37.53 PM

One thing I’ve noticed consistently is that outcomes hardly ever get better with big teams. As a matter of fact, I’d say the more people in the room, the worse the final product or idea. This is especially true when an innovative solution is required. I think the reason is that it usually goes like [...]

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Three things happened, then…

27.08.2013conversations Screen shot 2013-09-29 at 4.58.40 PM

I read a tweet recommending the book Quiet . Its premise is that quiet people are less boring than their extrovert counterparts since they don’t blah blah blah so much I’m a proponent of conversations I went to dinner with someone and was bored Here are some random thoughts on the updated definition of what constitutes [...]

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Naming.

15.08.2013creativity

I’ve always thought naming was vastly over-priced.  Companies get paid a lot for this, and therefore make it more complicated than it is. A monkey could do it, and I think the best company name is a naming company called 100 Monkeys. I’ve just renamed my company after 18 years.  I began as The Creative [...]

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