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Enchantment by Guy Kawasaki As always, Guy Kawasaki is easy to read and full of ideas and anecdotes on how to enchant customers and make them advocates for your product, service or cause. | |
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Living the Brand by Nicholas Ind Using international examples this practical and inspirational book demonstrates how forward-thinking organizations have been able to use the power and knowledge of their employees to "bring brand to life." | |
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis, Michael Dunn, David Aaker Makes branding more tangible and understandable by changing the language then details how to make it work on a daily basis. | |
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The Invisible Advantage: How Intangibles are Driving Business Performance by Jonathan Low, Pam Cohen Kalafut Timely important thinking on what drives economic performance with customers and Wall Street. | |
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The Cluetrain Manifesto: The End of Business As Usual by Christopher Locke, et al How the Internet changes the nature of the marketing conversation. | |
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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships by Tom Duncan, et al Smart, concise summary of integrated marketing. | |
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan For challenger brands. Very out of the box. | |
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge by Geoffrey A. Moore For technology companies to help them understand the phases all technology companies go through and how to market for each. | |
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Brand Warfare: 10 Rules for Building the Killer Brand by David F. D'Alessandro, Michele Owens (Contributor) The importance of creating and maintaining a brand. | |
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The Customer Century: Lessons from World Class Companies in Integrated Communications by Anders Gronstedt What's coming in marketing and how it's different. | |
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company by Duane E. Knapp, Christopher W. Hart Solid overview of branding. | |
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Under the Radar: Talking to Today's Cynical Consumer by Jonathan Bond, Richard Kirshenbaum (Contributor) Getting standout creative execution of your strategy. |
