The consequences of missing an opportunity to tell a true authentic corporate story is far-reaching.

For example:

  • weak competitive strategy with no significant message since you’re telling a generic story
  • skeptical unengaged employees since they know the truth, and they know if you’re not telling it
  • uncommitted price-sensitive customers since you’re just like everyone else to them
  • eventually, loss of trust among all stakeholders

Finding and telling your true story is a powerful marketing tool.