Company features and benefits can be copied (and probably will be), but cultures are unique. Determining your cultural strengths and maximizing them as a differentiating competitive advantage is a strong asset.
The Brandbooster process quickly articulates what’s special about your company. This proprietary technique accesses and uses every possibility for relevant content and competitive muscle using a diverse mix of employees as a catalyst (Brandbooster Session fact sheet) .
We look inward to unearth your true difference, determine the message that promotes it and energize employees to support it.
The findings, supplemented with competitive research and executive interviews, never fail to reveal a truly authentic story that is relevant to your customers and motivating to your staff.
Operational insights and product ideas can emerge as well. The Brandbooster process has been used with long-lasting results by companies of all sizes in all industries.
Ask me how a session would work for your company.