About Us
STRATEGIC SERVICES { content audit / insight mining session / message and experience development / CX / social media maximization }
BRAND SERVICES { brand strategy/ voice / persona / alignment }
WRITING SERVICES { blogging / brand journalism / storytelling }
EXAMPLES HERE
I can develop a custom program that starts where you are and moves you to where you need to be. Talk to me: jann@brandbooster.com / 954.494.4011
Philosophy
The consequences of missing an opportunity to tell a true authentic corporate story are far-reaching.
Failing to tell a true story leads to these problems:
- weak competitive strategy since you’re telling a generic story
- skeptical unengaged employees since they know the truth, and they know if you’re not telling it
- uncommitted price-sensitive customers since you’re just like everyone else to them
- eventually loss of trust among all stakeholders
The company description and history isn't the story. Your valuable story, the one people will remember and repeat, comes from the anecdotes told by customers and employees daily. It's collaborative and ongoing and it needs someone to nurture and promote it always.
Finding and telling your true story is a powerful marketing tool . I can help you do that.
jann@brandbooster.com 954.494.4011