Telling your story powerfully
& keeping you connected
productively

what we do

Identify marketing opportunities
and create action

how we do it

Proprietary fast-track research
Media neutral strategic planning
Powerhouse creative development

why you need us

Trust is at the heart of all enduring
relationships: truth matters
blog
03.07.2014culture

Why culture is a company’s single most important asset.

unbreakaable connections

If you’re in business, you’ve probably come upon articles recently that talk about the importance of culture. If you’re small, you might think it doesn’t apply to you. If you’re big, you might think you already “do” culture. No matter what your size, you might agree that culture is a nice concept, but today you [...]

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13.06.2014growth

Opportunity spotting.

racing through

It’s not unusual in business to be so overwhelmed by what we have to do today, that potentially big opportunities go unnoticed. These spots to take advantage of are generally fleeting. Operating in such a state of flux is counter to the less than nimble nature of most companies, so even if you did spot [...]

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24.03.2014growth

Growth hacking: yes, no or maybe?

once upon a time

I’ve been reading a lot about growth hacking recently. The concept came to my attention because I’m exploring options for teaming up with a technology partner and I wanted to be sure I knew enough to make an intelligent decision. The Definitive Guide to Growth Hacking by Neil Patel & Bronson Taylor is a thorough [...]

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23.01.2014culture

The moral of the story is, morals matter.

elevator doors

In the course of doing internal research for a client, we interviewed a high level executive at the company.  The next day, he called me from an airport.  I was not the person conducting the interview, but I was in charge of the project.  He was having second thoughts: the interviewer was very good he [...]

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27.09.2013conversations

Companies acknowledge the new marketing landscape, but do they get it?

Screen shot 2013-09-28 at 1.30.32 PM

Most companies today realize the importance of creating interactive customer relationships built around a story (hopefully an authentic one). Their way of doing this, it seems, is creating campaigns that talk about the consumer, not the product. The focus on you, the customer, seems to take the form of describing you to yourself.  I’m guessing [...]

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19.09.2013creativity

How to enable a big idea.

Screen shot 2013-09-28 at 1.37.53 PM

One thing I’ve noticed consistently is that outcomes hardly ever get better with big teams. As a matter of fact, I’d say the more people in the room, the worse the final product or idea. This is especially true when an innovative solution is required. I think the reason is that it usually goes like [...]

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28.08.2013conversations

Listen.

listener

I never looked at someone and thought, “This guy listens too much.” Have you?

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27.08.2013conversations

Three things happened, then…

Screen shot 2013-09-29 at 4.58.40 PM

I read a tweet recommending the book Quiet . Its premise is that quiet people are less boring than their extrovert counterparts since they don’t blah blah blah so much I’m a proponent of conversations I went to dinner with someone and was bored Here are some random thoughts on the updated definition of what constitutes [...]

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15.08.2013creativity

Naming.

I’ve always thought naming was vastly over-priced.  Companies get paid a lot for this, and therefore make it more complicated than it is. A monkey could do it, and I think the best company name is a naming company called 100 Monkeys. I’ve just renamed my company after 18 years.  I began as The Creative [...]

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