Telling your story powerfully
& keeping you connected
productively

what we do

Identify marketing opportunities
and create action

how we do it

Proprietary fast-track research
Media neutral strategic planning
Powerhouse creative development

why you need us

Trust is at the heart of all enduring
relationships: truth matters
blog
05.06.2017social media

When words became content, I got worried.

fruitcake[1]

I’ve always loved words. When I was six, I would cut them out and paste them together in odd ways on little cards. I’ve worked with words my whole life, first as a teacher, then editor, reader for a literary agent and now marketing writer. I enjoy the challenge of 45 characters or a 1,000 [...]

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02.06.2017creativity

Amaze someone and they won’t forget you.

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A few months ago, I went to a coding event at the Las Vegas Iron Yard. When I arrived, the presenter came over, shook my hand and said, “I’m Mike, and you are?” “Jann”, I replied, and took my seat with about 15 others. This continued for about ten minutes until the room filled with [...]

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27.04.2017conversations

Getting storytelling right.

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Most companies today realize the importance of creating interactive customer relationships built around a story (hopefully an authentic one). Their way of doing this frequently takes the form of describing you to yourself. I’m guessing this is to show you that the brand understands you. And these descriptions are likely based on research into who [...]

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27.03.2017conversations

Collection of posts

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HERE you’ll find an overview of posts for clients and online platforms including Huffington Post  

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03.07.2016culture

Why culture is your company’s single most important asset.

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If you’re in business, you’ve probably come upon articles recently that talk about the importance of culture. If you’re small, you might think it doesn’t apply to you. If you’re big, you might think you already “do” culture. No matter what your size, you might agree that culture is a nice concept, but today you [...]

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13.01.2016culture

Opportunity spotting.

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It’s not unusual in business to be so overwhelmed by what we have to do today, that potentially big opportunities go unnoticed. These spots to take advantage of are generally fleeting. If you did spot a situation to take advantage of, developing the strategy, getting it approved and executing, isn’t a quick or easy process. [...]

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24.03.2014growth

Growth hacking: yes, no or maybe?

once upon a time

I’ve been reading a lot about growth hacking recently. The concept came to my attention because I’m exploring options for teaming up with a technology partner and I wanted to be sure I knew enough to make an intelligent decision. The Definitive Guide to Growth Hacking by Neil Patel & Bronson Taylor is a thorough [...]

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23.01.2014culture

The moral of the story is, morals matter.

elevator doors

In the course of doing internal research for a client, we interviewed a high level executive at the company.  The next day, he called me from an airport.  I was not the person conducting the interview, but I was in charge of the project.  He was having second thoughts: the interviewer was very good he [...]

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19.09.2013creativity

How to enable a big idea.

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One thing I’ve noticed consistently is that outcomes hardly ever get better with big teams. As a matter of fact, I’d say the more people in the room, the worse the final product or idea. This is especially true when an innovative solution is required. I think the reason is that it usually goes like [...]

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