The consequences of missing an opportunity to tell a true authentic corporate story
are far-reaching. Failing to tell a true story leads to these problems:
weak competitive strategy since you’re telling a generic story
skeptical unengaged employees since they know the truth, and they know if you’re not telling it
uncommitted price-sensitive customers since you’re just like everyone else to them
eventually loss of trust among all stakeholders
Your valuable story, the one people will remember and repeat, comes
from the anecdotes told by customers and employees daily.
It’s collaborative and ongoing and it needs someone to nurture
and promote it always.
Finding and telling your true story is a powerful marketing tool .
I can help you do that.