The consequences of missing an opportunity to tell a true authentic corporate story are far-reaching.
Failing to tell a true story leads to these problems:
- weak competitive strategy since you’re telling a generic story
- skeptical unengaged employees since they know the truth, and they know if you’re not telling it
- uncommitted price-sensitive customers since you’re just like everyone else to them
- eventually loss of trust among all stakeholders
The company description and history isn’t the story. You’d be surprised at how many ways there are to look at this step which is frequently treated as some boilerplate generic description.
Your valuable story, the one people will remember and repeat, comes from the anecdotes told by customers and employees daily. It’s collaborative and ongoing and it needs someone to nurture and promote it always.
Finding and telling your true story is a powerful marketing tool . I can help you do that.