When words became content, I got worried.

When words became content, I got worried.

05.06.2017social media fruitcake[1]

I’ve always loved words. When I was six, I would cut them out and paste them together in odd ways on little cards. I’ve worked with words my whole life, first as a teacher, then editor, reader for a literary agent and now marketing writer. I enjoy the challenge of 45 characters or a 1,000 [...]

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Getting storytelling right.

27.04.2017conversations Screen shot 2013-09-28 at 1.30.32 PM

Most companies realize the importance of creating interactive customer relationships built around a story. Frequently this takes the form of describing you to yourself. I’m guessing this is to show you that they understand you. These descriptions are probably based on research into who the customer is, or who the customer they hope to acquire [...]

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