When words became content, I got worried.

When words became content, I got worried.

05.06.2017social media fruitcake[1]

I’ve always loved words. When I was six, I would cut them out and paste them together in odd ways on little cards. I’ve worked with words my whole life, first as a teacher, then editor, reader for a literary agent and now marketing writer. I enjoy the challenge of 45 characters or a 1,000 [...]

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Getting storytelling right.

27.04.2017conversations Screen shot 2013-09-28 at 1.30.32 PM

Most companies today realize the importance of creating interactive customer relationships built around a story (hopefully an authentic one). Their way of doing this frequently takes the form of describing you to yourself. I’m guessing this is to show you that the brand understands you. And these descriptions are likely based on research into who [...]

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