Getting storytelling right.

Getting storytelling right.

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Most companies today realize the importance of creating interactive customer relationships built around a story (hopefully an authentic one). Their way of doing this frequently takes the form of describing you to yourself. I’m guessing this is to show you that the brand understands you. And these descriptions are likely based on research into who [...]

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Three things happened, then…

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I read a tweet recommending the book Quiet . Its premise is that quiet people are less boring than their extrovert counterparts since they don’t blah blah blah so much I’m a proponent of conversations I went to dinner with someone and was bored Here are some random thoughts on the updated definition of what constitutes [...]

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