Amaze someone and they won’t forget you. by Jann Sabin

Amaze someone and they won’t forget you. by Jann Sabin

02.06.2017creativity hand-853188_960_720

A few months ago, I went to a coding event at the Las Vegas Iron Yard. When I arrived, the presenter came over, shook my hand and said, “I’m Mike, and you are?” “Jann,” I replied, and took my seat with about fifteen others. This continued for about ten minutes until the room filled with [...]

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Getting storytelling right. by Jann Sabin

27.04.2017conversations Screen shot 2013-09-28 at 1.30.32 PM

Most companies realize the importance of creating interactive customer relationships built around  stories. Frequently this takes the form of describing you to yourself. I’m guessing this is to show you that they understand you. These descriptions are probably based on research into who the customer is, or who the customer they hope to acquire is. [...]

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