Getting storytelling right. by Jann Sabin

Getting storytelling right. by Jann Sabin

27.04.2017conversations Screen shot 2013-09-28 at 1.30.32 PM

Most companies realize the importance of creating interactive customer relationships built around a story. Frequently this takes the form of describing you to yourself. I’m guessing this is to show you that they understand you. These descriptions are probably based on research into who the customer is, or who the customer they hope to acquire [...]

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