Category Archives: storytelling

When words became content, I got worried. by Jann Sabin


I’ve always loved words. When I was six, I would cut them out and paste them together in odd ways. I’ve worked with words my whole life, as a teacher, editor, reader for a literary agent and marketing writer.I enjoy the challenge of 45 characters or a 1,000 words equally. I’m a marketing writer. My […]


Getting storytelling right. by Jann Sabin


Most companies realize the importance of creating interactive customer relationships built around  stories. Frequently this takes the form of describing you to yourself. I’m guessing this is to show you that they understand you. These descriptions are probably based on research into who the customer is, or who the customer they hope to acquire is. […]


Growth hacking: yes, no or maybe? by Jann Sabin


I’ve been reading a lot about growth hacking recently. The concept came to my attention because I’m exploring options for teaming up with a technology partner and I wanted to be sure I knew enough to make an intelligent decision. The Definitive Guide to Growth Hacking by Neil Patel & Bronson Taylor is a thorough […]


The moral of the story is, morals matter.


In the course of doing internal research for a client, we interviewed a high level executive at the company.  The next day, he called me from an airport.  I was not the person conducting the interview, but I was in charge of the project.  He was having second thoughts: the interviewer was very good he […]