JANN SABIN, STORYTELLER / BRAND ARCHAEOLOGIST

js short hair  I’ve been a writer since I was five, when I’d cut out words and paste them on index cards. Today I tell the stories of companies, their customers and their employees. Ongoing conversations are possible in so many places and at so many levels. My goal is to get them started and keep them in action.

Our unique Brandbooster insight mining sessions uncover valuable input to understand the culture and core assets of the company to guide and strengthen the message strategy. Companies of all sizes and industries have benefitted from these sessions.

brandbooster conference room

I’ve worked at three agencies over fifteen years moving from copywriter to creative director. In 1998 I started my version of a marketing company. My business model was based on no other agency I’d worked for. We did everything from scratch, including creating forms that were short and understandable.

My path has been from agencies, to me, to me and a designer, to me and lots of other people in an awesome office, back to me and the best people I can find all over the world. (The guy who worked with me on this site is in Poland). With Skype and collaborative tools, anything is possible. So far, this is my favorite, most productive way to work. It’s called a “distributed workforce”, but basically is just opting for talent over location.

 

 

One of Medium’s top viewed writers.

Maximizes employee involvement in business results

Developed unique process for accelerated brand articulation and delivery

Joint presentation with client at the INTERNAL BRANDING annual event sponsored by the Advanced Learning Institute

Course on true branding for Second Wind to agency owners

Profiled as one of the most innovative brand companies in the Corporate Branding Report published by Best Practices in Corporate Communications