Getting storytelling right.

Getting storytelling right.

27.04.2017conversations Screen shot 2013-09-28 at 1.30.32 PM

Most companies today realize the importance of creating interactive customer relationships built around a story (hopefully an authentic one). Their way of doing this frequently takes the form of describing you to yourself. I’m guessing this is to show you that the brand understands you. And these descriptions are likely based on research into who [...]

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