It’s not unusual in business to be so overwhelmed by what we have to do today, that potentially big opportunities go unnoticed. These spots to take advantage of are generally fleeting. If you did spot a situation to take advantage of, developing the strategy, getting it approved and executing, isn’t a quick or easy process. Yet remaining strategically competitive is a necessity yet the opportunity to do so might not even be on the radar during your last planning session. And when it does appear, if the opportunity is spotted, it will undoubtedly require quick action. Very few companies are ready to deal with this reality. Unless they’re a startup.
A big part of the reason for this is culture. Startups and tech companies probably have the best culture for maximizing these spots.
they are comfortable and used to acting quickly,
they operating in a chaotic atmosphere
they are willing (even embrace) taking risks including an acceptance of the possibility of failing.
they might even have people who remain on the lookout for just such opportunities, like growth hackers
When you detect an opportunity for your company, but don’t seriously consider it because you know acting quickly and definitely wouldn’t be possible, think about how a startup might react. What might you do if anything were possible? And what’s the worse thing that could happen if you did it? Or better yet to consider, what’s the worst thing that could happen if you did nothing?