INTELENS
This Norwegian technology company provided security services accessible online for remote viewing. We handled their entry into the U.S. market.
The project began with research which included two BrandBooster sessions: one to gain insights for strategic positioning using employee input, and one with their developers to identify other opportunities for their software. A competitive analysis and executive interviews were also conducted as well as interviews with current and past clients. Then we were ready to put this information into a brand and message strategy and get the story out.
The deliverables included:
new name /new visual identity /brand strategy /internal communications /media strategy /development of sales and advertising materials
The company was acquired by Publishing Perfection.
