CHOICEPOINT
ChoicePoint, a public company in Alpharetta, Georgia provides data and analytics. We introduced the flagship product of DBTOnline, a recent acquisition, to the banking industry creating a much simpler and cost-effective approach than the company envisioned and generating more responses than they expected.
Also, we helped sort out ongoing brand design challenges. The company had several products, and each were targeted to several markets. We worked on the brand architecture overall, and the design guidelines by company and market.
