Proof

CIGNA DENTAL

We began working with CIGNA Dental to develop materials to attract dentists to participate in their network.  Based on that work, we earned the opportunity to also create marketing materials for CIGNA Dental’s customers (companies) and users (employees of the companies).

The first step was a BrandBooster session to articulate the brand’s personality and voice across channels. The findings were rolled out using this poster.

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BrandBooster session to determine CIGNA Dental brand personality. Results of session were delivered company-wide via this poster.