We were excited by the confidence shown in selecting us to introduce DHL as an international carrier after the FedEx merger. It was a complex project with a large footprint spanning the globe. The goal was to articulate the new DHL story and make the message simple and powerful. After reviewing boxes of marketing materials from around the world used by DHL to that point, we interviewed the key people involved with the initiative. Then we presented four concepts, each showing a different way to communicate the key message. The project was approved, executed and delivered before the due date.
The chosen theme was PROVING IT DAILY.