This Norwegian technology company provided security services accessible online for remote viewing. We handled their entry into the U.S. market.
The project began with research which included two BrandBooster sessions: one to gain insights for strategic positioning using employee input, and one with their developers to identify other opportunities for their software. A competitive analysis and executive interviews were also conducted as well as interviews with current and past clients. Then we were ready to put this information into a brand and message strategy and get the story out.
The deliverables included:
new name /new visual identity /brand strategy /internal communications /media strategy /development of sales and advertising materials
The company was acquired by Publishing Perfection.