Proof

KAUFMAN ROSSIN & PARTNERS

Kaufman Rossin & Partners is one of Florida’s largest accounting firms. We worked with them on all of their recruitment and corporate marketing. The project featured here was a recruitment outreach to attract top candidates at all levels.

Here’s how we approached it:

RESEARCH AND STRATEGY

brandbooster session / executive interviews / competitive analysis

Deliverable: Message strategy detailing the employee brand and marketing recommendations

TACTICAL IMPLEMENTATION

brochure / ad campaign and media plan / trade show materials / text outreach to grads / online postings

The campaign, NOT YOUR TYPICAL ACCOUNTANTS, used real employees in all of the marketing.

Kr sheet

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