KAUFMAN ROSSIN & PARTNERS
Kaufman Rossin & Partners is one of Florida’s largest accounting firms. We worked with them on all of their recruitment and corporate marketing. The project featured here was a recruitment outreach to attract top candidates at all levels.
Here’s how we approached it:
RESEARCH AND STRATEGY
brandbooster session / executive interviews / competitive analysis
Deliverable: Message strategy detailing the employee brand and marketing recommendations
TACTICAL IMPLEMENTATION
brochure / ad campaign and media plan / trade show materials / text outreach to grads / online postings
The campaign, NOT YOUR TYPICAL ACCOUNTANTS, used real employees in all of the marketing.
