National Healing provides wound-healing services for hospitals nationwide. They were growing fast and hired us to create a brand identity that reflected their stature. The process included an audit of current materials, a BrandBooster session to take advantage of internal intelligence in developing a strategic plan, competitive research and executive interviews.
When the message strategy and corporate identity were completed, a formal rollout was hosted off-site with the CEO as the “host”. Staffers from all locations were invited to learn about where the company and its marketing were headed, where they fit in, and what kind of company they were part of.
Materials we created included:
a Brand Guide to inform a dispersed workforce
a new corporate design identity including logo and signage
media plan and advertising
development of all sales materials
National Healing Corporate Brochure (click here)