Proof

SUN-SENTINEL, a TRIBUNE COMPANY

The Sun-Sentinel was introducing a new local section, and saw this time as an opportunity to take a look at the position of the paper overall.  I conducted a BrandBooster session, and based on that delivered a brand persona and voice with tactical recommendations.

Then, we created materials for the new section.

KEEP LISTENING
KEEP CONNECTED
KEEP ADJUSTING
KEEP OUT-PLAYING
KEEP MOVING