Getting storytelling right. by Jann Sabin
27.04.2017conversations
Most companies realize the importance of creating interactive customer relationships built around stories. Frequently this takes the form of describing you to yourself. I’m guessing this is to show you that they understand you. These descriptions are probably based on research into who the customer is, or who the customer they hope to acquire is. […]
READ MORECollection of posts
27.03.2017conversations
HERE you’ll find an overview of posts for clients and online platforms including Huffington Post
READ MOREListen. by Jann Sabin
28.08.2013conversations
I never looked at someone and thought, “This guy listens too much.” Have you?
READ MOREHow to tell if people are interested in your story. by Jann Sabin
04.08.2013conversations
Have you noticed than when someone is telling you an interesting story, you’re prone to interrupt?
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