Category Archives: social media

When words became content, I got worried. by Jann Sabin


I’ve always loved words. When I was six, I would cut them out and paste them together in odd ways. I’ve worked with words my whole life, as a teacher, editor, reader for a literary agent and marketing writer.I enjoy the challenge of 45 characters or a 1,000 words equally. I’m a marketing writer. My […]


Getting storytelling right. by Jann Sabin


Most companies realize the importance of creating interactive customer relationships built around  stories. Frequently this takes the form of describing you to yourself. I’m guessing this is to show you that they understand you. These descriptions are probably based on research into who the customer is, or who the customer they hope to acquire is. […]