Category Archives: growth

Getting storytelling right. by Jann Sabin

27.04.2017conversations

Most companies realize the importance of creating interactive customer relationships built around  stories. Frequently this takes the form of describing you to yourself. I’m guessing this is to show you that they understand you. These descriptions are probably based on research into who the customer is, or who the customer they hope to acquire is. […]

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Maximizing opportunities. by Jann Sabin

13.01.2016culture

It’s not unusual in business to be so overwhelmed by what we have to do today, that potentially big opportunities go unnoticed. These spots to take advantage of opportunities are generally fleeting. If you did note a situation, developing a strategy, getting it approved and executing, isn’t a quick or easy process. While remaining strategically […]

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Growth hacking: yes, no or maybe? by Jann Sabin

24.03.2014growth

I’ve been reading a lot about growth hacking recently. The concept came to my attention because I’m exploring options for teaming up with a technology partner and I wanted to be sure I knew enough to make an intelligent decision. The Definitive Guide to Growth Hacking by Neil Patel & Bronson Taylor is a thorough […]

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