Getting storytelling right. by Jann Sabin
27.04.2017conversations
Most companies realize the importance of creating interactive customer relationships built around stories. Frequently this takes the form of describing you to yourself. I’m guessing this is to show you that they understand you. These descriptions are probably based on research into who the customer is, or who the customer they hope to acquire is. […]
READ MOREThe moral of the story is, morals matter.
23.01.2014culture
In the course of doing internal research for a client, we interviewed a high level executive at the company. The next day, he called me from an airport. I was not the person conducting the interview, but I was in charge of the project. He was having second thoughts: the interviewer was very good he […]
READ MOREHow to tell if people are interested in your story. by Jann Sabin
04.08.2013conversations
Have you noticed than when someone is telling you an interesting story, you’re prone to interrupt?
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