Amaze someone and they won’t forget you. by Jann Sabin
02.06.2017creativity
A few months ago, I went to a coding event at the Las Vegas Iron Yard. When I arrived, the presenter came over, shook my hand and said, “I’m Mike, and you are?” “Jann,” I replied, and took my seat with about fifteen others. This continued for about ten minutes until the room filled with […]
READ MOREGetting storytelling right. by Jann Sabin
27.04.2017conversations
Most companies realize the importance of creating interactive customer relationships built around stories. Frequently this takes the form of describing you to yourself. I’m guessing this is to show you that they understand you. These descriptions are probably based on research into who the customer is, or who the customer they hope to acquire is. […]
READ MOREHow to enable a big idea. by Jann Sabin
19.09.2013creativity
One thing I’ve noticed consistently is that outcomes hardly ever get better with big teams. As a matter of fact, I’d say the more people in the room, the worse the final product or idea. This is especially true when an innovative solution is required. I think the reason is that it usually goes like […]
READ MORENaming.
15.08.2013creativityI’ve always thought naming was vastly over-priced. Companies get paid a lot for this, and therefore make it more complicated than it is. A monkey could do it, and I think the best company name is a naming company called 100 Monkeys. I’ve just renamed my company after 18 years. I began as The Creative […]
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