When words became content, I got worried. by Jann Sabin
05.06.2017growth
I’ve always loved words. When I was six, I would cut them out and paste them together in odd ways. I’ve worked with words my whole life, as a teacher, editor, reader for a literary agent and marketing writer.I enjoy the challenge of 45 characters or a 1,000 words equally. I’m a marketing writer. My […]
READ MOREAmaze someone and they won’t forget you. by Jann Sabin
02.06.2017creativity
A few months ago, I went to a coding event at the Las Vegas Iron Yard. When I arrived, the presenter came over, shook my hand and said, “I’m Mike, and you are?” “Jann,” I replied, and took my seat with about fifteen others. This continued for about ten minutes until the room filled with […]
READ MOREGetting storytelling right. by Jann Sabin
27.04.2017conversations
Most companies realize the importance of creating interactive customer relationships built around stories. Frequently this takes the form of describing you to yourself. I’m guessing this is to show you that they understand you. These descriptions are probably based on research into who the customer is, or who the customer they hope to acquire is. […]
READ MORECollection of posts
27.03.2017conversations
HERE you’ll find an overview of posts for clients and online platforms including Huffington Post
READ MOREWhy culture is your company’s single most important asset. by Jann Sabin
03.07.2016culture
If you’re in business, you’ve probably come upon articles recently that talk about the importance of culture. If you’re small, you might think it doesn’t apply to you. If you’re big, you might think you already “do” culture. No matter what your size, you might agree that culture is a nice concept, but today you […]
READ MOREMaximizing opportunities. by Jann Sabin
13.01.2016culture
It’s not unusual in business to be so overwhelmed by what we have to do today, that potentially big opportunities go unnoticed. These spots to take advantage of opportunities are generally fleeting. If you did note a situation, developing a strategy, getting it approved and executing, isn’t a quick or easy process. While remaining strategically […]
READ MOREGrowth hacking: yes, no or maybe? by Jann Sabin
24.03.2014growth
I’ve been reading a lot about growth hacking recently. The concept came to my attention because I’m exploring options for teaming up with a technology partner and I wanted to be sure I knew enough to make an intelligent decision. The Definitive Guide to Growth Hacking by Neil Patel & Bronson Taylor is a thorough […]
READ MOREThe moral of the story is, morals matter.
23.01.2014culture
In the course of doing internal research for a client, we interviewed a high level executive at the company. The next day, he called me from an airport. I was not the person conducting the interview, but I was in charge of the project. He was having second thoughts: the interviewer was very good he […]
READ MOREHow to enable a big idea. by Jann Sabin
19.09.2013creativity
One thing I’ve noticed consistently is that outcomes hardly ever get better with big teams. As a matter of fact, I’d say the more people in the room, the worse the final product or idea. This is especially true when an innovative solution is required. I think the reason is that it usually goes like […]
READ MOREListen. by Jann Sabin
28.08.2013conversations
I never looked at someone and thought, “This guy listens too much.” Have you?
READ MORENaming.
15.08.2013creativityI’ve always thought naming was vastly over-priced. Companies get paid a lot for this, and therefore make it more complicated than it is. A monkey could do it, and I think the best company name is a naming company called 100 Monkeys. I’ve just renamed my company after 18 years. I began as The Creative […]
READ MOREHow to tell if people are interested in your story. by Jann Sabin
04.08.2013conversations
Have you noticed than when someone is telling you an interesting story, you’re prone to interrupt?
READ MOREEven Apple needs more than fans.
11.10.2012role of culture
Apple is a great example of the ongoing and deep ramifications of culture.
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